Who Are We
BornFit is a maternity activewear brand specialising in premium, fashion-forward pregnancy leggings for exercise and everyday wear.
To support women through pregnancy and motherhood, and promote an active and healthy lifestyle.
BornFit is an Australian brand with a global audience. Our product range is unlike any other. We use high-tech fabric made for performance and comfort, with a specially designed waistband that can be adjusted to sit under the bump, mid-bump or over the bump. Our maternity leggings are unique, on-trend and designed to support women through all stages of pregnancy and after birth.
We are building a community of strong, active, happy and healthy women around the world through social media, our website and BornFit Life stories and expert interviews.
In 2016, BornFit founders Kara Douglas and Niall Seewang were expecting their first child. Having always lived a fit and healthy lifestyle, they were amazed at the lack of stylish activewear for pregnant women, particularly exercise leggings that both looked good and supported a growing baby bump.
Recognising this gap in the market provided the perfect opportunity to create a premium, fashion-forward activewear brand for pregnant women and new mothers getting back into shape after birth.Fast forward one year, BornFit and their son Connor, were born.